Into its 20th presentation since its first inception in 1978, FHA has built up its brand name, credibility and relevance in the F&B industry in Asia and beyond. As a result, FHA has grown in tandem with the F&B and hotel industry developments in Singapore and the surrounding region. Setting a record, FHA2014 was the first event to occupy all - 10 halls at the Singapore Expo with over 3,000 exhibitors from 34 countries/regions participating. To date there have not been any Bulgarian exhibitors at FHA. BSiP Alliance was appointed as a country representative, to select and invite promising Bulgarian businesses to take part in this remarkable event.
We are helping a young, but very successful educational software company establish its footprint in Asia. As part of our services we helped the company with the research, identification and shortlisting of potential suitable partners locally. In the next phase we will be involved in the direct engagement with the shortlisted parties, product promotion and representing the company locally.
In June 2014, we were approached by a group of enthusiastic students from a high school in Blagoevgrad, Bulgaria and their English language teacher. Three groups of students had qualified for the Global Round of the World Scholar’s Cup tournament (in 1st, 2nd and 5th place) after their successful participation in the regional round in Turkey earlier in the year. The Global Round took place in Singapore from 24th to 27th June 2014. The top teams would qualify for the Tournament of Champions at Yale University, USA.
We were involved in helping the students to continue raising the funds, which were necessary to allow them to travel to Singapore, which amounted to SGD 14,000. Additionally, we organized the transport, hostel and a welcome dinner with the Honorary consul in Singapore.
The students performed exceptionally well at the competition, earning the best results from all European teams, which placed them in the world top 30. They subsequently took part in the Tournament of Champions at Yale University with similarly impressive results.